Et enfin, nous allons décider que le prix d’une belle voiture jaune (hors Lamborghini et autres monstres pour Partners de cabinet de conseil en stratégie) doit se situer autour de 15 000 €. Knowing the level of detail necessary to approach your strategic questions is the key to properly scoping your market sizing approach. You’ve seen what a case interview is like and you were even able to practice some of the harder ones. Zenpayroll Pitch Deck Template Joseph Hsieh. Don’t worry about your values being similar to mine. Market volume = Number of target customers × Penetration rate Before we reach the point of building a model that calculates your potential market, it is important to understand how to approach sizing your market. Can you work with numbers, can you ma… The term market size is used loosely. Example market-sizing questions: How many pick-up trucks are sold in the USA each year? As it turns out, most of them are either […] Merci encore. That puts you in fair advantage, given that these cases are scarce to practice, but frequent in McKinsey, BCG and Bain interviews. If there are any issues in there that you would have assumed but not explicitly communicated OR that didn’t even cross your mind. Market sizing is an art - being a mixture of hard data and subjective inputs and having a clear methodology is an essential requirement to ensure these elements are managed correctly. Un chiffre compris entre 1% et 5% de voitures jaunes semble plausible. The speed with which a study is required is usually self evident. Move on to the next slide and look at the questions I would ask. Market sizing frameworks allow a business to know if a particular market would be appropriate to expand into. Defining your target market should always be the first step in estimating market size, and it is critical that you do not stray from your determined market definition through the data collection process.Market size can be viewed in terms of Total Available Market (TAM), Served Available Market (SAM), and … Comme justification prenez par exemple votre entourage, votre famille, vos amis, etc. As an entrepreneur or a marketer, you know that together with the team and product, the market is one of the key factors for each business success. Here is an advanced market sizing illustration, again, taken from my book on the subject, which incorporates selected market sizing examples, including advanced questions, with their full solution. Market-sizing questions ask the candidate to estimate the market size (e.g: “annual sales”) of a certain product, often using limited information. The three golden rules of market sizing are: Use a tree to structure the problem. Market sizing questions (sometimes known as guesstimates) are often used in interviews because they require a mix of logic, maths and common sense. I’d like a step-by-step approach to tackle them and in-depth practice material.”, Filed Under: Analytical, Beginners, Market Sizings. By doing that, you’re showing your interviewer that you care about the quality of your numbers and that they won’t have to stay up at night reviewing your model if they ever manage you in a project. How to Determine Market Value. Les champs obligatoires sont indiqués avec *. Logic, math, and common sense. We teach you how to answer them using a step-by-step approach and also list a few examples with answers you can use to train. Market sizing questions often come up in case interviews. Pourquoi McKinsey, Bain, ou BCG sont-ils considérés comme les meilleurs cabinets mondiaux? Find something to compare it that would tell you if you were orders of magnitude away from the right answer. Kaydolmak ve işlere teklif vermek ücretsizdir. It may be necessary for example, for management to know, not that a market is worth $85m annually, but simply that it is worth … No values, just which drivers you would use. Votre adresse de messagerie ne sera pas publiée. Ce site a également pour vocation d'informer sur métier de consultant en stratégie, de faire découvrir et mieux connaitre les principaux cabinets de conseil de la place et de partager des méthodes, frameworks et outils clés pour les actuels et futurs consultants. (4) Nous supposerons que les utilisateurs de voitures jaunes rachètent des voitures jaunes (oui ils aiment vraiment ça…) et nous calerons notre taux de renouvellement sur une fois tous les 8 ans. Notice that in this example, the candidate is also asked to reality check their answer. (3) Lors de l’achat d’une voiture plusieurs coloris sont proposés, nous allons répartir ces coloris suivant ce que nous constatons habituellement dans la circulation et notre bon sens : Le Noir concerne 20% des véhicules, le blanc 20% également, le gris 15%, l’argenté 15%, le bleu 10%, le rouge 10%,  le jaune 5% et les autres restent à 5%. (Si vous prenez en compte les camions de La Poste ce n’est plus aussi facile) – Nous resterons sur un périmètre de véhicule particulier. If you just wanna get an idea of what market sizings are and just want to watch some video examples, you’re in the right place. Premier résultat : 4.5 M de voitures de particulier sur Paris – Banlieue. Market Sizing is the process of estimating the potential of a market. Sanity-check your results. Nous arrivons donc à (deuxième résultat) : 225 000 voitures jaunes de particulier en circulation à Paris. I’m not even sure mine are right. Prenez tout d’abord 30 secondes pour réfléchir aux questions de clarification dont vous avez besoin (regardez la solution en dessous) puis reprenez 30 secondes pour réfléchir à votre méthode de résolution avant de regarder la notre ! It can refer to the wider potential market available to a product (or service) or more often to the “ Served Available Market ” (SAM) in which the product plays. Notice how it’s easier to follow the candidate’s logic when they present their approach and structure. Cases from McKinsey, Bain and BCG first round will be harder than this. Building a Market Model and Market Sizing Flevy.com Best Practices. Nous partons donc sur 1.5 voitures par foyer. Market sizing is one of the simpler versions of the type of models you will build. I wanted this best-of list to be at least 5 or 6 items long, but that simply wasn’t possible. SaaSFest 2015 - "Spheres of Diminishing Lies" by Ezra Fishman of Wistia Price Intelligently. Votre adresse de messagerie ne sera pas publiée. This case is a great example of when clarifying questions are great to tighten the scope of the estimation AND to show business sense. – il y a 2millions de voitures neuves vendues par an pour 60 millions de personnes This candidate kept it simple, and you should follow his lead. The purchase of objects to replace old ones is a main driver in the gun market, as well as in many other durable goods markets. I was a bit annoyed by the fact that I could not find A SINGLE market sizing case interview example video anywhere on the internet that was on the harder side of the spectrum. A real interview might require more logic behind them (especially price of pound of cheese and ammount consumed per week). oui bonjour, You’ll use Excel to look at where the market—a demand for services or delivery of a product—is heading. I watched all of the videos available to write this. Testez la pertinence de votre idée, trouvez des moyens pour l'affiner et déterminez la population qui y sera la plus sensible. That’s fine.  It would have been a miss in a real case. Find the right tradeoff between accuracy and pragmatism. Part 2: two market sizing cases designed specifically for you. Description of Market Sizing Developing an accurate Market Sizing estimation starts with clearly defining the market. Today I wanna show a list of the BEST market sizing case interview examples around the web. Le digital et l’avenir du conseil en stratégie. You wanna make sure that you’re not saying, for example, that 1/3 of the US population is made up by cab drivers, or that the shoe market represents 10% of the Chinese GDP. – j ai pris l hypothese de 2,5% de voitures jaunes vendues avec un CA unitaire moyen de 16 000€ d où un marché de 132 Millions It looks at the "relevant" market size for your product or service, and then calculates how much your organization might earn from it. Crucial market sizing questions and how to find their answers. Voici deux questions qui devraient vous venir à l’esprit : 1 – La voiture : Parle-t-on de voitures de particulier ou le périmètre professionnel doit-il être pris en compte ? Votre intervieweur vous pose la question suivante : “Quel est le marché en valeur des voitures jaunes à Paris ?”. Market sizing model excel ile ilişkili işleri arayın ya da 18 milyondan fazla iş içeriğiyle dünyanın en büyük serbest çalışma pazarında işe alım yapın. N’oubliez pas que vous pouvez toujours aller plus loin : rappelez les risques d’erreur de votre modèle de market sizing à votre intervieweur ! Although the top-down method is simple, it's often unreliable and overly optimistic. 2 – Le périmètre : Paris uniquement ou Paris + banlieue ? That’s why I designed these two cases for part 2 of this article. Read about company. This method is called ‘market sizing’. The assumptions chosen by this candidate were overall shallow. The interviewer wants to check if you can find to which variables the final result is more sensitive, and which assumptions are less trustworthy. Mais vous serez challengé sur votre hypothèse de départ : d’où sortez-vous le 2 millions de voitures neuves vendues par an ? Get contact details and address| ID: 7087937530 Model 1: Market Sizing. To find the overall market potential (that is, the potential market volume), multiply your number of target customers by the penetration rate (see steps 2 and 3 above). A titre de comparaison, un acteur comme Renault fait un chiffre d’affaires mondial de 47 milliards d’euros, prenant en compte les autres constructeur, même sur un périmètre d’étude aussi réduit que celui de Paris, on peut supposer que nous disposons ici du bon ordre de grandeur ! How much that is worth, is a completely different, and perhaps more important figure. Two other harder market sizing examples that I created specifically for this article so that you can practice further. 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