The statistics are mind-blowing: YouTube is the second most popular social networking site, with more than 1 billion monthly users. Two years ago almost no one knew who he was, now he’s had an ongoing run of Top 40 hits, … However, in his famous book “The Tipping Point” Malcolm Gladwell calls out mavens (as he calls influencers) as people who also have a lot of knowledge about a topic. The Alabama Department of … The Edge: What Does It Mean For Artificial Intelligence? Follow him on Twitter  at @kwong47. Because of all these things, the "internet" is a gigantic library, as well as a world-wide message board, telephone network, and publishing medium. By applying uses and gratifications theory, this paper will explore and discuss the uses and gratifications that consumer receive from using social media. The key to success on the Internet is creating high-quality content that people want to view and share with their network. YouTube's Steve Chen said its next target will be Taiwan. PC World Magazine named YouTube the ninth of its Top 10 Best Products of 2006. [54], James Zern, a YouTube software engineer, revealed in April 2011 that 30 percent of videos accounted for 99 percent of views on the site. In 2010, Chad Hurley's profit was more than $395 million while Steve Chen's profit was more than $326 million. Show some love! There are other views in the debate that agree with Tapscott and Williams that it is increasingly based on harnessing open source/content, networking, sharing, and peering, but they argue that the result is not an economic democracy, but a subtle form and deepening of exploitation, in which labour costs are reduced by Internet-based global outsourcing. Watch ... for social media and showing you content hosted on third party sites such as Youtube. [1] As of May 2019[update], more than 500 hours of video content are uploaded to YouTube every minute. by: Antonio Stinson. [142] In March 2009, a dispute between YouTube and the British royalty collection agency PRS for Music led to premium music videos being blocked for YouTube users in the United Kingdom. The creation of YouTube has allowed for a brand new job archetype to emerge from the media platform, being a YouTuber. On the other side of the spectrum are a brand's “everyday” customers and brand advocates. Here's Your Chance to Apologize", "YouTube unblocked in China, but could Google have cooperated? The site delivered an average of 100 million video views per day in July. This allows you to centralize an online location for all manner of videos related to the product or service that you are marketing. [61], In late 2011 and early 2012, YouTube launched over 100 "premium" or "original" channels. [138] The interface of the YouTube website is available in 76 language versions, including Amharic, Albanian, Armenian, Bengali, Burmese, Khmer, Kyrgyz, Laotian, Mongolian, Persian and Uzbek, which do not have local channel versions. [9], The domain name "YouTube.com" was activated on February 14, 2005 with video upload options being integrated on April 23, 2005 after being named "Tune In, Hook Up" the original idea of Chad Hurley, Steve Chen, and Jawed Karim. And, no, I don’t mean that YouTube … According to the website Hitwise.com, YouTube commanded up to 64% of the UK online video market. YouTube has also become a part of the lives of most Americans. It’s this kind of influencer behavior that has skyrocketed small no name companies to instant fame and fortune. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google's subsidiaries. All Rights Reserved, This is a BETA experience. Don Tapscott and Anthony D. Williams argue in their book Wikinomics that YouTube is an example for an economy that is based on mass collaboration and makes use of the Internet. [27] Viral videos were the main factor for YouTube's growth in the beginning of its early days with Google, for example Evolution of Dance, Charlie Bit My Finger, David After the Dentist, and more viral videos. [77], On April 3, 2018, a shooting took place at YouTube headquarters. By providing a superior customer experience and celebrating your customers, you will encourage more positive organic and authentic sharing about your brand. Overtime, she has amassed over 6 million followers. [152], In May 2013, YouTube launched a pilot program to begin offering some content providers the ability to charge $0.99 per month or more for certain channels, but the vast majority of its videos would remain free to view.[153][154]. It was subsequently unblocked on October 31. The move was intended to create competition with websites such as Hulu, which features material from NBC, Fox, and Disney. This ‘wealth’ is built, in large part, through the creation of […] [19] It was ranked the fifth-most-popular website on Alexa, far out-pacing even MySpace's rate of growth. Please update this article to reflect recent events or newly available information. According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have a 37% higher retention rate. During the summer of 2006, YouTube was one of the fastest growing sites on the World Wide Web, hosting more than 65,000 new video uploads. The same products that are produced by the company are the ones that ar… The local version is subject to the content regulations found in Turkish law. [21] However, this did not come without any problems, the rapid growth in users meant YouTube had to keep up with it technologically speaking, they needed new equipment to match the views and users they were bringing in and they needed more broadband connection to the internet. She quickly realized that IQ wasn't the only thing separating the successful students from those who struggled. "[43], In January 2010,[44] YouTube introduced an online film rentals service which is currently available only to users in the US, Canada and the UK. Advertisements were launched on the site beginning in March 2006. Others are sure to follow faster and faster. Not only can teachers display accurate charts and graphs, but they can use video to show students how mitosis actually works or feature a lecturer from one of YouTube's education channels. The concept was an online dating service that ultimately failed but had an exceptional video and uploading platform. taken by Christian Fuchs in his book "Internet and Society". [57] At the same time, a new version of the YouTube logo was introduced with a darker shade of red, which was the first change in design since October 2006. [70] In the same year, YouTube continued to reach out to mainstream media, launching YouTube Comedy Week and the YouTube Music Awards. Advertising is YouTube's central mechanism for gaining revenue. Justin Bieber rose quickly from YouTube to world wide fame due to the strength of his talent and accelerating media. Key Takeaway: A well-organized YouTube page is key to preventing choice paralysis and keeping users engaged. [3], YouTube was founded by Chad Hurley, Steve Chen, and Jawed Karim, when they worked for PayPal. Both the students and the teachers are getting best results in education to use YouTube. In November 2005, venture firm Sequoia Capital invested an initial $3.5 million,[17] and Roelof Botha (a partner of the firm and former CFO of PayPal) joined the YouTube board of directors. In the past, brands may have focused on popular bloggers and celebrities but today there is a new wave of “everyday” consumers that can have just as large an impact. Platforms like Instagram and YouTube have led to the rise of a new generation of influencers that have amassed huge followings on … YouTube is the focus for them as that is where their engaged audience is.” Alan Walker agreed a deal with Sony Music Sweden after his song Faded drew nearly 500m views on YouTube. [36][37], YouTube was awarded a 2008 Peabody Award and cited as being "a 'Speakers' Corner' that both embodies and promotes democracy". [81] The earliest pioneers of YouTube, many of whom have now fizzled out, were Ray William Johnson, FRED, Smosh, NigaHiga, Mail Order Comedy, BroadCity and too many more to list. This could include directly interacting with customers, providing promotional discounts, loyalty programs, or even creating a customer advisory board. Google did not provide detailed figures for YouTube's running costs, and YouTube's revenues in 2007 were noted as "not material" in a regulatory filing. Popularize your product: If your business is trying to get into a new market with a particular product, you can simply make a video of the product working and show the benefits that the product has. [84] The interface of the website is available with localized versions in 89 countries, one territory (Hong Kong) and a worldwide version. While I may not have nearly as many followers as Michelle Phan, I have close friends who trust my opinion. Influencer marketing can be loosely defined as a form of marketing that identifies and targets individuals with influence over potential buyers. There is no doubt, YouTube is now THE destination for music. YouTube would give free access to its users, the more users, the more profit it can potentially make because it can in principle increase advertisement rates and will gain further interest of advertisers. [136] URLs to YouTube were redirected to China's own search engine, Baidu. The Wall Street Journal and The New York Times also reviewed posted content on YouTube in 2006, with particular regard to its effects on corporate communications and recruitment. ", "YouTube's Guide to Video Embedding for the U.S. Federal Government Overview", "YouTube launches UK TV section with more than 60 partners", "100 greatest movies, TV shows, and more", "YouTube takes a small step into the film rental market", "YouTube to offer film rentals in the UK", "Google Partners With Sony Pictures, Universal And Warner Brothers For YouTube Movies", "Cricket: IPL goes global with live online deal", "YouTube redesigns website to keep viewers captivated", "YouTube serving up two billion videos daily", "YouTube users uploading two days of video every minute", "YouTube hits 4 billion daily video views", "comScore Releases May 2010 U.S. Online Video Rankings", "Hurley stepping down as YouTube chief executive", "Almost all YouTube views come from just 30% of films", "Google+ now connects with YouTube, Chrome", "YouTube's website redesign puts the focus on channels", "YouTube Gets New Logo, Facelift, and Trackbacks – Growing Fast! Use Spain version or USA version before launch. [50] In May 2011, YouTube reported on the company blog that the site was receiving more than three billion views per day. Ultimately, creating an easy to use video streaming platform that wouldn't stress out the new internet users of the early 2000s. [13] The first YouTube video, titled Me at the zoo, was uploaded on April 23, 2005, and shows co-founder Jawed Karim at the San Diego Zoo and currently has over 120 million views and almost 5 million likes. ", "The YouTube Music Awards Were Weird, And That's A Problem", "YouTube Is Now The Most Subscribed Channel On YouTube", "Woman wounds 3 at YouTube headquarters in California before killing herself", "Transition to YouTube Studio - YouTube Help", "YouTube Studio – How To Permanently Switch To Classic", "The 10 most popular YouTubers at the beginning of the decade — and where they are now", "Four YouTube channels hit 1 million subscribers every single day", "YouTube Launches in Australia & New Zealand", "Czech version of YouTube launched. Surpass one billion views Hong Kong version had been launched to be different, the second popular. Your customers, you will encourage more positive organic and authentic sharing about your ’... Videos uploaded and was generating around 20,000 uploads a day on the Internet is creating content. 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