Since you are also [insert a reference to a topic they post about], we’d love to talk more in depth with you about our brand and how we see you being a part of it. Your subject line has one goal and one goal only: to entice the receiver to open the email. I’ve used [THEIR BRAND] for [LENGTH] years now and [REASON WHY YOU LIKE IT]. 1) Sponsored content email template Sponsored content is one of the most common forms of influencer marketing. Product Review Requests. Cancel reply. Take the time to look through content posted by potential influencers on their blogs and social channels. Style and travel blogger Kara Harms recommends that brands choose one KPI to focus their campaign on. Subscribe to our newsletter and get social media resources send to your inbox. Love your voice and content – you have truly defined yourself as an influencer in the blogging and fashion world! Twitter is a great place to alert someone to the fact that you've sent them an email and are still waiting for a response. A clear, concise email that puts across all the relevant information and prompts the reader to take an action is what you want to send. ... Influencer Outreach Email Template Ideas Gifting for Review or Mention. We would like to invite you to become a brand ambassador for our company! Part Three: When is it the right time to pitch to brands? I really loved your recent post about [insert topic] and think your followers would be interested in a chance to win our [insert product here]. This will help you get a better idea of their brand and whether their messaging is a good fit for you. In this blog, we’ve laid out some simple pitching templates you can use to get your next influencer partnership rolling. You will have to check the percentage of followers who regularly like, comment, and share an influencer’s content. We’d love to send you a bundle of our products for you to try and host a giveaway for your followers! Kristen is the Founder & CEO of Statusphere. A partnership email can be defined as any pitch that you send to an established influencer to help you penetrate new markets in a fast and efficient way. What’s the point of writing an excellent email body if the influencer isn’t … Before you start pitching, it’s important to know how to reach different influencers and how to communicate the right message. So, … One way to do this, for example, is to offer them a free sample or product to test. Be sincere by adding the personal touches that you would use in regular business emails to colleagues or acquaintances. HANDPICKED RELATED CONTENT: How Do You Amplify Influencer Content? We guarantee downloading it will be worth your while. The following template is an example of how to … We’d love to send some your way so you can give it a try and share with your audience! Your email … 4. Brand pitch email template for pitching to brands in a casual manner. Luckily, not everyone has to. That said, not everyone has the budget to work with someone like Kim Kardashian to promote their brand online. If you have time and you are really committed to finding the right influencers, engage with them on social media before you send your outreach email. If funny or quirky works with your brand image, try that. For example, an influencer might appear to have a huge following, but when you look at their engagement stats, it could turn out they pay a lot of their followers or make use of other irregular methods to boost engagement, such as. New Email Templates For Travel Bloggers & Influencers. I'd love to talk further about how we can work together to promote your products. 12. targeted influencers emailed. One way to do this, for example, is to offer them a free sample or product to test. [Insert another sentence about their feed that adds a human element]. Examples of what you can offer influencers as compensation when you pitch them, include: Product discounts or giveaways – Offer them a discount on your product or services. Provide them with some context as to why you think that working together is a good idea. Step 2: Select a Template 11 of the Best Email Marketing Templates for 2021, How Influencers can Connect With Brands on Instagram, Step #3: Craft the perfect outreach email, Step #5: Find a template that works for you. The whole point of such a partnership is to help your brand gain credibility from the get-go and score introductions that you could not easily get on your own. So as both a linguist (that was my degree, way back when!) Keep it short and simple. Whether you have already initially spoken to the influencer or not, writing that email confirms you mean business. Here is a step-by-step guide to success. Make a great collaboration pitch with these email sample template examples. Let me know if you are interested and I will send more details! This template is designed to identify the individuals who have influence over potential customers, and orient marketing activities around these influencers. how effective their influence really is. Template 6 (BONUS) : Pitching to Brands as an Influencer. As a brand ambassador, you’d partner with us for [insert how you plan to utilize your ambassadors]. If you’re interested, please email me at kristen@flexupyourlife.com. Don't overthink it. – Offer them a discount on your product or services. My name is [insert name here] and I work for [insert company name]. ... What … Product reviews are a proven influencer marketing strategy for promoting your products. The fact is, most people will not respond to your email. In just a few clicks, you can upload your logo, include social media campaign details, and provide your terms and conditions. When she can use this … In this blog, we’ve laid out some simple pitching templates you can use to get your next influencer partnership rolling. According to one study, ... .Then, remind yourself that if an influencer’s email address is provided on their Instagram profile, they expect to receive emails from followers. Research conducted by, TapInfluence and Nielsen Catalina Solutions. In the world of digital marketing, the value of real influence is increasingly being recognised. The team and I loved your post about [insert description of related post]. This doesn't have to be money, and you would have already figured out what it is you can offer them in the research phase of the outreach process. – Influencers that keep giving you exposure that leads to bigger sales, could be worth setting up with a commission if your budget allows it. Make it easy for them to say yes. Influencer outreach essentially comes down to connecting with relevant influencers and convincing them to work with your brand. If you are still uncertain how to craft the perfect email, there are many templates that can help you get started. It is no wonder that brands are so focused on using influencers and are often willing to pay fortunes for a mention. A few months back he run a big giveaway in his country and managed to bring four relevant influencers on board. This is a particularly good one to use for micro influencers as they are more likely to make use of this and give you brand exposure. Below is an example from Aaron Agius of Louder Online. The three email examples you see here can help you craft a cold email, a slightly less cold email, and a warm email. This experience has allowed her to create influencer marketing solutions that maximize value for both brands and influencers. Likewise, you might want to use a key opinion leader (KOL), someone who is the “go-to” person for their subject of expertise online and in real life. We sell organic protein powders and shakes created by women, for women. Clearly states the purpose of getting in touch. Everyone may be online these days, but that doesn't mean they're engaging with your marketing. We would like to invite you to become a brand ambassador for our company! Here’s another recent publicity stunt disguised as a wedding. found that micro influencers improve your chances of conversions even more than the normal batch of influencers, getting 22.2 times more conversations than average when they recommended products to their audience. We have been following your profile on Instagram and love your posts on health and wellness. , said it cut its digital advertising spend in 2017 by $200 million without seeing any difference to its earnings. It's short, direct and to the point and indicates that you are willing to give something before getting something from the relationship. 3 bonus email templates (including a pitch template to brands) 3 real life brand email negotiations – these brand collaborations are from 2019! of Louder Online. This is it. This is exactly why marketers are placing such a premium on real influence online. ), so if your brand is about to launch a new product or service, this is a great opportunity to get them to check it out. Here’s an example from Search Engine Journal: There's nothing more flattering than knowing that a reputable brand has featured you in their marketing content. Click here to chat with one of our influencer marketing specialists! Influencer marketing can be of huge value for a business. This pitch email template is specifically structured to introduce an influencer to your affiliate program pitch. We think your [insert a reference to a topic they post about] really aligns with our company’s mission [insert info about what you offer and your brand’s purpose]. Builds familiarity with your prospect. No pressure. Affiliate programs are one of the ways most influencers seek to ‘collaborate’ with businesses and companies anyway, and in this way both sides of the party are promised continuous benefits and no expectations. Investing in an email tool like Right Inbox is a great way to do just that. Aside from the fact that everyone's attention spans these days are the length of an Instagram story, shorter emails are more persuasive and shows you have respect for the receiver's time. Start your message with what is in it for them. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. Having worked as both a brand and an influencer, she has a unique understanding of what it’s like to be on either side of the influencer marketing equation. Ends with action steps. Your message should not be longer than 100 words. The Introduction Template. Sign in to your influenex account, go to Discovery > Influencer Search from the navigation bar in the left, search for your favorite influencer using the search box in the right, and click the Email icon from the right side of the influencer’s name you shortlisted. In fact, by redirecting the remaining digital advertising budget to different channels, it increased its reach by 10%. Be sure to articulate your campaign goals and what is in it for the influencers clearly. I had no idea at I could even pitch to brands. Can you mention a specific post of theirs that you think is relevant? My name is [insert name here] and I’m with [insert company here]. This will erode the credibility of your product and potential customers will doubt whether you are serious about really protecting the environment. Commission – Influencers that keep giving you exposure that leads to bigger sales, could be worth setting up with a commission if your budget allows it. Another way to personalize your outreach emails is to make it sound like it comes from you, an actual human being, and not a robot. ... Learning how to write an effective business partnership email sample is one of the most valuable … The website has a collection of 100+ predesigned templates that you can use to send different types of emails. Having thousands of followers doesn’t necessarily mean that they can be influenced easily. Best Times to Publish YouTube Videos in 2021 – Ultimate... 22 Creator Economy Statistics That Will Blow You Away, 11 Instagram Marketing Trends for 2021 You Need to Watch. We would send you a set of our products to try and also a few to host a giveaway for your followers. I particularly love [THEIR BEST FEATURES]. Easy, right? Let an influencer know if you've done this and use it as an opportunity to find out if they might be interested to work with you. My videos [LINK TO YOUR TIKTOK CHANNEL] gets [XX] viewers per month [OR SELECT SOME OTHER SUITABLE STATISTICS FROM YOUR ANALYTICS]. We’re launching a brand new campaign for our “Shake It!” organic protein shakes and would love for you to be a brand ambassador for our company, Flex! Look forward to hearing back from you soon! Find the Right Influencer. We get it, influencer outreach can be challenging for brands. Everyone may be online these days, but that doesn't mean they're engaging with your marketing. Not to mention your dog, Waffles, is sooo cute! Influencers love new stuff (who doesn't? Home What we do Growth by Hand ... Have they interacted with brands like mine before? At Flex, we make organic protein powders and shakes for women. Once you have done the research and you've successfully started engaging with your identified influencers, it's finally time to write that email. Mailchimp is a popular email marketing tool that also provides free email templates that you can use for your campaigns. The key word here is authenticity. Or offer to do something for them first, before they have to do something for you. Here are 5 templates you could use when reaching out to influencers. Try these easy influencer marketing email templates to get started. By engaging with them before you reach out, they are more likely to recognise you when you email them, and chances are better that you will get a positive response. My name is July from [name] company, and I am the marketing manager. I really loved your recent post about your favorite post-workout snacks and think your followers would be interested in a chance to win our Flex organic protein powders and shakes for women! Thinking through these questions and finding answers for them will give you a much clearer idea of what you should say in your outreach email. Last year, one of the world's biggest brands. We love your [insert topic] content and think you’d enjoy our [insert company name and products]. What incentives are there for them to work with you? According to Mediakix’s survey, 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels. Prepare to cater the never ending streams of audiences on your travel blogs after sending them highly informative and attractive email templates. Questions in the subject line are much more tantalizing than statements. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, 'af9806b1-039d-412c-a3e0-40a8f17d6c49', {}); My name is [insert name here] and I work for [insert company name]. It also means that influencers with smaller followings could work better for you than celebrities with large numbers of followers. Remember: These outreach email templates are just that – templates. A really good way to improve your brand reach online is to work with multiple influencers. How do you do this? Once you’ve compiled a list of potential influencers, I suggest you prioritize … All you need to do is download the files (you can use the sign-up box below!) If you still don't get a response, start looking at other channels. and tips on negotiating and pricing. Reaching out to influencers may seem challenging to begin with, but using a simple template can make the process a lot easier. One way to use your popularity to entice more influencers to work with you is to send out a roundup email, asking influencers for their opinion about a certain topic. found that as an influencer’s follower total rises, the rate of engagement (likes and comments) with followers decreases. We would send you a set of our products to try and also a few to host a giveaway for your followers. I have been following your profile on Instagram and really love your inspirational posts showing your fitness journey. Write a strong subject line. Having thousands of followers doesn’t necessarily mean that they can be influenced easily. This will erode the credibility of your product and potential customers will doubt whether you are serious about really protecting the environment. You are here: We have been following your profile on [insert social media platform] and love your posts on [insert topic]. A great outreach email does four things: 1. So, what are the things to look out for when identifying the right influencers? And you will gain the trust of your customers by getting recommendations from a credible influencer. Influencers love events. And what about you? Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. The trick is to find the right influencers for your brand. and have Adobe Photoshop installed on your desktop. By laying the groundwork, doing thorough research and using the right outreach email templates. Should you do it via email or DM? Brands and business owners are rightfully wary when dealing with unknown influencers – there’s always the risk of getting ripped off, shafted or slandered online. Gigi Kovach is a part-time influencer with 13,500 Instagram followers. Since you are also focused on healthy living, we’d love to talk more in depth with you about our brand and how we see you being a part of it. Brand Ambassador Email Template; Hey [insert influencer name], My name is [insert name here] and I’m with [insert company … How to Craft The Perfect Influencer Outreach Email (+6 Free Templates) Step #1: Identify the right influencers. This home inspection service contract sample includes inspector's name and email, client's name, email and phone number, city, state, house address, … Step #2: Know what you want to say. When you get rejected, don't give up. Introduction Instagram influencer outreach templates introduce your … And you can damage your brand and reputation working with the wrong influencer. However, with that said, we've put together this outline template for how you should connect with brands and what information you should show them. Another tip is to use questions instead of statements. In most cases, an influencer will create a post similar in style and content to their usual repertoire, while including some element of brand representation or messaging. This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. 67%. It's short, direct and to the point and indicates that you are willing to give something before getting something from the relationship. If one method of reaching them doesn't work, you need to try something different and perhaps a bit riskier. -[insert your name here]. My name is Kristen and I’m with Flex. Writing to an influencer is all about attention – the attention you give and the attention you get. It also means that influencers with smaller followings could work better for you than celebrities with large numbers of followers. Second to this point, is to deliver value before you ask for something. In other words, what are your strategic goals with regards to your use of influencers? 4. deals made. Send a follow-up email. See more ideas about online branding, pitch, blogging tips. 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