The Expert Opinion Pitch! Get expert social media advice delivered straight to your inbox. Please don’t be afraid to recognize and ask for your value as a blogger! Bloggers asked a multitude of questions. I'm Christina. Use these 8 tips for a perfect brand pitch, How to Balance Blogging with Your Full-Time Job, Interview with Lauren Fowler, RDN + Blogger, Pumpkin Spice Sticky Bun Fudge {Paleo + Vegan!}. Include the brand name, the contact name and your initial date of contact. It leaves the pitch open to discussion; A media kit is provided (do not make a PR person hunt for your stats!). It focuses on … Check out the Thriving on Youtube course! Exactly what it sounds like. It’s hard to get taken seriously without one. Forget about knocking on a big brand's door and pitching a partnership without first having spent a lot of time--months in the case of Here on Biz- … 2. Increase your chances of getting a reply now. So, how do you do pitch a brand collaboration that is different? Know Who You Want To Work With . Tell the brand how you specifically are going to drive different results for them. In order to make contact, you need a … Trusted by employees at 800+ of the Fortune 1000. "But if … While you have to start somewhere, you also have to be realistic … Add in your stats, previous work (even better if you can add in testimonials from brands you've worked with in the past too), a summary of your content, as well as your reader demographic, engagement information and of course your global following. If you’ve worked with brands already, mention how the partnership went in regards to the sales and click-through rates you generated. Be specific (but brief) about what you’d like to accomplish in that meeting. It’s important to give the brand you’re pitching an idea of the types of projects you’ve done. Before you start interviewing, write, memorize, and practice presenting a marketing pitch — a personal commercial about yourself. It grabs your […] Brand Email Pitch Closing: 7. It grabs your […] Make your influencer marketing activities easier with Hootsuite. What To Do When Pitching Yourself. To show you’re a real influencer with a legitimate following, include these stats in your pitch: Brands want to know that you understand what’s involved in a partnership. Close your email with a question that requires an answer. Since you’re positioning yourself as a social influencer, your account should already align with everything that you’re saying in your pitch. When you have less brand partnership examples to share, it's crucial you keep this pitch short, sweet and to the point. Your media kit doesn’t need to be a 30 page dissertation of the million reasons you’re amazing. Crafting a pitch for live delivery is different than sending an email even though both are essential for earning a blog income with sponsored material.. Are you terrified to pitch a brand in person? You should frame your idea in a way that clearly states the benefit to the brand. Maintain the relationship even when you’re not pitching. 1. This includes things ranging from (but not limited to): An eye-catching bio, something that tells them about you and what kind of content you create. Now that you’ve found someone to support you within the walls of the company you want to partner with, it’s time to get your pitch right. Show Genuine Interest on Social Media. Learn how to pitch a brand in person at blog conferences, meet ups, and even on video calls! If you’re really interested in a brand, follow them on Facebook, Instagram, Pinterest and Twitter. Blog posts. Maintain the relationship even when you’re not pitching. Brand pitching! This connection is often based on the fact that they can relate to your brand on a personal level, giving them even more reason to buy. Any successful sales pitch can benefit from telling the story of your brand and product. Today’s digital environment has turned social media, webinars, networking events and even sidewalk introductions into branding’ markets where … It is a good option if you don’t have in-depth knowledge and understanding of pitch deck designing or if you want to have the highest quality pitch deck. And it’s true. In one page, include all the information a brand might want to know about your blog, and the value it delivers. After you work with a brand, don’t ghost on them like a bad boyfriend. We will talk about follow-up later on. Having your content go viral will quickly incr… Think for a few seconds about what a commercial does. We’ve created a short playbook that will increase your chances of getting a response and help you secure an influencer marketing partnership with a great brand. Engage and interact with them. Stats that show you’re the real deal. The authority – the trusted source of knowledge. You don’t want to overwhelm your reader with too many hyperlinks—the chances of someone clicking through to an external link are slim anyways. And when you do this effectively, you will create a stronger connection between you and your buyers. When pitching for brand collaborations, you’re showing businesses what you have to offer them. Your email address will not be published. Click here for instructions on how to enable JavaScript in your browser. With social media influencers, the proof is in the pudding. Politely respond so they know you saw them reaching out, and they know to no longer reach out to you about this opportunity. According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them. So let's map out exactly what you need to do to successfully send an email pitch to a business you want to work with. With social media influencers, the proof is in the pudding. If you’ve sent lots of brand pitches and haven’t seen results, then it’s time to change your approach. Research and preparation are the difference between a brand response and a … Make sure your email doesn’t end up in Spam. What do you admire about the brand? It's a one-page brochure … So let's map out exactly what you need to do to successfully send an email pitch to a business you want to work with. From the brand side I always look for: If you haven’t worked with a major brand then citing a partnership—even with a friend or personal contact—can help showcase your experience. From your subject line to your sign off, every word needs to be given thought. Sending these brand collaboration sample emails is a sure-fire way to fail. Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company owns. I really do think that a partnership would be very beneficial to the ABC brand and I know my readers would really enjoy learning more about your product. Here is everything you need for your killer pitch to the brands you love: Research the brand. If you have a blog, you’ve probably already pitched brands with a blog post. Use bit.ly to track all your links. What is a sell sheet, you ask? Now, let’s get started and learn how you can write the best email pitch for your brand. I was usually in around 7 AM and would often not leave until 7 PM. Should it be a formal or informal pitch? Today’s digital environment has turned social media, webinars, networking events and even sidewalk introductions into branding’ markets where … Purpose of the email/state why you are reaching out: Brands and PR companies get hundreds of emails a day and you don’t want to create confusion in your first few sentences. Make sure they’re relevant; for example, if you sell baking supplies, you wouldn’t want backlinks from a professional sports site. That’s why you have to show them that you’re well-versed in the business side of being an influencer. Your “show and sell” marketing pitch should run between one and two minutes. If you’ve sent lots of pitches and haven’t seen results, then it’s time to change your approach. Before you pitch an email to a brand, it’s important to make sure your Instagram is looking as up-to-scratch and as brand-friendly as possible. According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them. Forget about knocking on a big brand's door and pitching a partnership without first having spent a lot of time--months in the case of Here on Biz- … Pitching a brand as a new influencer Even if you're a new influencer, or haven't worked with a brand before, doesn't mean you can't start. If you’re anything like me, it’s hard to catch brand specific posts. I created an Excel spreadsheet where I inputted each brand. If you can’t show that you’re credible, nobody is going to want to work with you. Unlock our free, customizable pitch template, Name the influencer or brand (or industry of brand if you don’t have permission), Give a one-liner on how you worked with them, Share success metrics, revenue accrued, or other outcomes. Now that you’ve shown that you’re a business-minded, results-driven influencer, you’re much more likely to receive a response and get the conversation going. This connection is often based on the fact that they can relate to your brand on a personal level, giving them even more reason to buy. It focuses on selling a product in a blink of time. If you’ve had any partnerships in the past, then list up to two of your most relevant jobs. Schedule posts, engage with influencers, and measure the success of your efforts. How To Actually Write A Cold Email / Pitch Email. There’s many ways you can close your email but I like to close my email with a question that requires more than a yes or no answer because it invites the brand to engage in your conversation. This is pretty obvious, but start by making a list of everyone you want to work with. 1. How To Pitch A Brand Collaboration: The 9 Steps To Take Before Sending Any Emails. And why do you want to work with them (it has to be something more than just you needing to make money)? Should include your name and who you are. Hey! A simple guide on how to pitch brands. As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. Emily is a Senior Copywriter at Hootsuite. For example, if you know this brand does an annual holiday campaign and you can reach one of their target demographics, then say that. You need to appeal to both the heart and the mind, have them see and feel the value it will bring. If you … Any successful sales pitch can benefit from telling the story of your brand and product. Pitch the Story to the Right Place. From Pitch to Close The Pitch. Choose the right brand to work with. It leaves the pitch open to discussion; A media kit is provided (do not make a PR person hunt for your stats!). Pro tip: Don’t bring up compensation in your pitch email, but have a pricing model ready for your follow-up discussion. You have to follow-up on every pitch. Before you start interviewing, write, memorize, and practice presenting a marketing pitch — a personal commercial about yourself. Research. Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company owns. In a previous trip to Hispanicize Event (a national conference for Latino trendsetters), I participated in a session on how to pitch to brands, where brand representatives available for questions. This is a brand and credentials story. Let the brand know how much you love their product(s) and how you know your audience will too. Whoever you’re sending this to doesn’t have a lot of time. If you are looking for a long term relationship, it is important to build a genuine … Pro tip: Use a business email address. Regardless of whether you’re cold pitching or you’ve been introduced through someone else, you should aim to set up a call or in-person meet up. all reflect you, your brand and what you have to offer. When looking … This is pretty obvious, but start by making a list of everyone you want to work with. I suggest starting a Google Docs Spreadsheet to keep tabs on your potential partnerships. #2 Focus on “What’s in it For The Brand.” I worked in an ad agency. But because your video concept will be brand spanking new, you need reference videos to describe the tone, look, and feel of your work. Think of your signoff as your pitch’s call-to-action: what are you hoping to get your reader to do next? Honestly, it’s a lot more daunting than it sounds! Now that you’ve found someone to support you within the walls of the company you want to partner with, it’s time to get your pitch right. In this video I give you some insight in to how I pitch a brand so that you can do the same. As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. You want to be clear and explicit on why you are reaching out. Before you start your pitch: Have your media kit ready. Introduce yourself. This is your chance to impress, so make sure that all of your platforms such as your blog, Instagram page, YouTube account, etc. Most emails go unread. Knowing how to pitch a concept is a matter of getting clients to see your vision to way you see it. Maybe you’re hoping to land something like, a free hotel stay, or perhaps you love a product and you’d really like to get it in-kind in exchange for exposure. Don't just ignore them because you aren't interested in their pitch or in the brand itself, especially if they took the time to find your contact info and address you personally with a well written pitch. Your “show and sell” marketing pitch should run between one and two minutes. Pitching is about listening and tapping into the sense of imagination. Getting traffic. Show that’s there’s a reason you’re reaching out and that you’ve done your homework. Visit the store in person to make your pitch. You’re not going to pitch a full campaign plan, but you should include a sentence or two on how you’d like to work together. First of all, make sure to choose the right brand. Try it free today. I usually wait 10 days and then send a second email that reads something like: Hi Amanda, I wanted to follow-up in regards to my first email. Generally, most business owners prefer to hire a trusted brand design agency for designing their business pitch deck. Don't forget to add on your rate card too. It focuses on selling a product in a blink of time. I created an Excel spreadsheet where I inputted each brand. All that’s left to do is a thorough edit of your email and SEND. Part Two: The brand reaches out to you, now it’s your turn to pitch your value and rate. She also runs and hosts Hootsuite's social media podcast, Hootcast. "We get bombarded with e-mails and don't have time to open them and click onto a website," says Kimberly Kissam. Know Who You Want To Work With . Think for a few seconds about what a commercial does. Think of it as your blog’s resume. If you’re a relatively new influencer, finding a good brand partnership can help build your portfolio and credibility. A twenty-something home chef on a mission to simplify the relationship between food, fitness, health, and happiness. View theblissfulbalance’s profile on Facebook, View theblissfulbalance’s profile on Instagram, View theblissfulbal’s profile on Pinterest, Emily @ My Healthyish Life recently posted…, Ashley @ Fit Mitten Kitchen recently posted…, rachel at athletic avocado recently posted…. Have a sell sheet. Pitching is about listening and tapping into the sense of imagination. Pro tip: Include a small, genuine compliment. Brands might be wary of working with influencers because of cautionary tales of fake followers and low return on investment. 1. Wrap it up with one or two sentences and say thank you! Bonus: Unlock our free, customizable pitch template to successfully reach out to brands and lock down the influencer partnership of your dreams. From Pitch to Close The Pitch. After you work with a brand, don’t ghost on them like a bad boyfriend. Take a look at the brand's social media to see what influencers they currently work with. Pink theme by Restored 316. You'll get the best results when you really know the brand you're hoping to work with. The pitch is similar to an elevator pitch in length, but the message of the pitch is altered from general to more specific to the journalist or influencer’s interests. Think of it this way–no brand is going to be upset about the possibility to … Click here to start filling out the template in Google Docs. When a brand reaches out to you, you still have to pitch your value and your rate. The three Rs are a good starting point for making sure that you include all the biz details that a brand is looking for. 1. I share recipes for 'real life' that are always simple and delicious, with a mix of healthy and indulgent. You need to appeal to both the heart and the mind, have them see and feel the value it will bring. See if they share a mutual interest in your blog, website, or social channels before you send a “pitch”. © 2021 Hootsuite Inc. All Rights Reserved. How To Actually Write A Cold Email / Pitch Email. I use two … If you haven’t worked with anyone yet, simply pitch them an idea. And when you do this effectively, you will create a stronger connection between you and your buyers. If you can pique enough interest to get someone to open your email, you’ve won half the battle. 2. This is very similar to the curator pitch, at least, in that, you’re asking for … I hope you'll stick around on this journey to the 'blissful balance'! However, lots of pitches fall flat because they haven’t been thoughtfully crafted and tailored for the specific brand. How to Pitch a Brand. Getting relevant backlinks.Backlinks from sites in your niche will boost your rankings and help people discover your site. Pitching a home run social media marketing campaign or idea for 2021 0 0 7 minutes read Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Your email should really only include a link to one thing: your social media profile. It not only shows you’re experienced, but it proves that other brands have trusted you in the past. Cautionary tales of fake followers and low return on investment filling out template... Influencer partnership of your signoff as your blog ’ s a reason you ’ ve worked with anyone,. ’ s a lot more daunting than it sounds around 7 AM and often. Out and that you ’ ve sent lots of pitches and haven ’ t be afraid recognize... Runs and hosts Hootsuite 's social media profile pitch email return on investment gets.. Your rankings and help people discover your site one of the types of projects you ’ re,... 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