This book is all about storytelling and frame control: the underlying status hierarchy and social meaning behind an interaction. And some just plain make you fall in love with the profession of selling. Cracking the Sales Management Code is Jason R. Jordan’s book on measuring, evaluating, and inspiring the modern sales force. Cal Newport argues that fulfillment mainly comes from getting really good at what you do, with passion springing out as a byproduct of mastery. Again, this one doesn’t fall directly into the “sales books” category. What’s unique about this book is that it’s study-based. David Brock is a consultant and author who founded the media watchdog group Media Matters for America. Dan Pink takes a behind-the-scenes look at the mysterious world of sales. I read this a handful of times when I started my first SaaS sales job. breakdowns of the most common issues with sales leadership, and offer surprisingly simple fixes. He thinks everybody works in sales, because employees are constantly pitching colleagues on new ideas, entrepreneurs are always looking to secure their next investment, and so on. The best sales managers come from a background of celebrated sales records. And that’s where Sales Management. They’re asking you to do more with less, and still expecting you to drive sales performance and boost the company’s bottom line. Either way, you'll come away with a ton of sales techniques you can test out and judge for yourself. If you ask most technology sales leaders which sales books they’d recommend, this one usually comes up. Yes, you read that right. And it worked like a charm. “Improving the relationship between managers and employees is the first thing that will pop up in your mind by reading the first chapter. Psycho-Cybernetics is built on one thesis: Your self-image dictates your performance (and your self-image can be changed and manipulated at will if you know the right tools). This book explains how to execute that simple idea through consultative selling, discovery, listening, and probing. Where Have All the Salesmen Gone?, more than anything, will rekindle your fire to become very good at selling. It’s this data that allows the book to hone in on the attitudes, skills, behaviors, and knowledge that high-performing sales managers encompass. Enter your information in the form and a product expert will contact you shortly. Click on the category you’re interested in, and you’ll be one critical step closer to better selling. This is another one that isn't directly a sales book: It's about behavioral science (which, as a discipline, controls the discipline of selling in my opinion). Take notes and apply to your next presentation. This one is a little “weird” but I oddly loved it. If you continue without changing your settings, you are agreeing to receive all cookies on the Copper website. Rather than asking customers what keeps them up at night, The Challenger Sale recommends crafting an educational sales pitch that teaches the customer what should be keeping them up at night. Don’t make your customers think too hard :) In the hands of a capable sales professional, Barry Schwartz’s social science-based examination of the human behavior can be a powerful weapon for hitting quota. When you find yourself selling to robots, feel free to skip this one. This is another sales book that’s less a book about selling skills and more a book about both product marketing and sales management. Get the latest business tips delivered to your inbox. That’s why we’ve done the reading and research for you, compiling a list of the 10 best sales books … Through 35 years of academic research, Cialdini uncovered the "six weapons of influence" master persuaders use to drive behavior in other people. This is Marketing by Seth Godin. The book also covers how to build a winning sales strategy from the ground up, and what you need to be doing as a manager to create a motivating and inspiring workspace. It's also full of actionable selling tips and tactics. The entire book discusses how to setup and deliver your pitches so you're framed in that power position. A lot of the time, reps who are promoted into management roles are done so prematurely. Published Nov. 22, 2019 Updated Nov. 25, 2019. The right sales book can help you unlock your hidden potential. I’ve actually done that several times in my career, and it’s been tremendously rewarding. I always think to myself... "Ummm... why am I not reading this every six months!?!" The Best Leadership Books For New Managers in 2019. Keith Rosen is the founder of sales training and coaching academy, Profit Builders. Publishers Weekly released their list of the top-selling books in 2019 so far. It wasn’t until I graduated from my “tour of duty” in sales and moved on to run product marketing that I read this book. It’s written using data from thousands of sales reps across a bunch of industries and geographical locations. addresses a need that is underserved in all other sales books: How do you actually demonstrate your product in a persuasive way (in the right time and place, of course). Cracking the Sales Management Code is based on new research about how top-performing sales managers control their reps. Or, to just get a better idea of what’s going on inside the saleroom. The application to sales? Author Jack Trout is the father of positioning, using examples from Wal-Mart, Dell, and Southwest to illustrate strategies that differentiate products and thrust them into a higher position of power within the marketplace. For easy access, they’re divided in categories. It’ll teach you how to do some of the niggly parts of sales management; offer the right compensation plans, have productive sales meetings, and give your reps achievable targets. The good news is, you’ve been in their position, so you know what you can expect from your reps. Maybe you made a killing as a rep last year, and now your company wants you to take control of a team rather than just your own targets. This one was written for sales managers who struggle within a corporate environment. Brock’s book has one goal—to help you survive in your role as a sales manager. Whether you’ve been working hard for a sales management role for years, or you’ve found yourself with a promotion after smashing your targets as a rep, your new job role doesn’t have to be daunting. His argument is that we're all trying to convince people of things or ideas all the time. And you? But the lessons of persistence it teaches should be understood by anyone that aims to make a career in professional selling. Daniel H. Pink is a sales and marketing author, and his books have reached New York Times bestseller status. It’s about time management, self-management, and effectiveness: Common themes of building a successful sales career. But the good news is, Treacle has battled in the trenches himself, which makes Nuts & Bolts a great read. Strongly recommended. The book discusses, at length, why most sales messaging is broken: It focuses on benefits, which are proven to have much less motivational power than using loss aversion (the idea that people will work twice as hard to prevent themselves from losing something than they will to gain something) to your advantage. I always forget how great this book is, until I pick it up again every few years. Pair this book with a few good books on sales tactics, and you'll become a true sales professional, not just a "rep.". This is an old (and rare) book, and totally worth reading if you can find yourself a copy. My friend Max Altschuler does a great job explaining why sales leaders must deploy technology (along with a data-driven approach to optimizing the sales process), and how to sort through and deploy these various technologies. You can change your cookie settings at any time. The authors stress that this book isn’t about leadership or coaching—it’s about how to effectively manage a sales force. It’s also one of the most well-written, easy-to-grasp sales books in this list, as Ury and his co-authors write with vigor, authority, and a straightforward, no-nonsense step-by-step style that drills home the book’s vital insights for modern sales professionals. How to Master the Art of Selling is another one I read early on in my selling career. If you are going through a rough patch in your sales career, by all means, pick up a copy of this book. Fun fact: I used this book to overcome shyness during my high school years. Great Demo! : The Straight Truth About Getting Exceptional Results from Your Sales Team . Select Accept cookies to consent to this use or Manage preferences to make your cookie choices. Understanding your prospect’s perspective. We use cookies to ensure that we provide you with the best experience on our website. Here are the summaries and a few takeaways. Put these on your New Year's reading list. For a randomized group of 100 commenters below, I'll send you a physical copy of any of these books, free. However, there are hundreds of books on sales, business and management available, so how do you find the best books on sales, … In a nutshell, the book outlines why your organization should create what the author calls a “Message Map”: A strategic company guideline that outlines the predictable business problems your solutions solve, how your solutions map to those problems, and what messages your can “load” your sales force with for each type of predictable customer conversations they’ll encounter. It’s definitely not a selling skills book. Training and nurturing killer sales reps inside your own walls. The New Solution Selling is an update on the classic Solution Selling. By continuing your use of this website, you consent to this use of cookies and similar technologies. This is the sales book I’ve read the most. It's like Moneyball for modern sales managers. Rosen says when managers effectively coach their sales team around their competencies in their role and alongside best practices, it makes the training stick. These are the best sales books for your 2019 reading list. Frankly, we still make mistakes and can always do things better.”. Some of them I love, some I'm iffy about. I’d actually argue that this book is more valuable than The Challenger Sale (but only if you’ve first read The Challenger Sale — you need that context). Not only are you expected to be constantly coaching, training and building your sales team up, but you’ve also got to control pipelines, processes, and revenue. The Rule of Three was my favorite. SPIN Selling summarizes what they learned: Top salespeople ask questions in a specific sequence: Situation, Problem, Implication, Need-Payoff. It's very similar to Influence by Robert Cialdini, but without the specific focus on persuasion. It covers both strategy for building a sales development organization, and tactics in helping individual SDRs execute and become successful at their craft. About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. As someone transitioning from sales to sales management, the book has been immensely helpful and given me clarity about the actions and behaviors which drive results and create a healthy sales culture.”. They delivered in spades. Krista S. Moore is the founder of sales leadership coaching firm, K.Coaching, Inc. Figuring out how to navigate and dominate every element of sales management, from metrics to meetings. Average is for losers.”. Here's how to put together the perfect sales process for any size company, broken down step-by-step. It gives practical advice on how to gain some clarity into your talents and how you can use them to be a better sales manager. Written decades ago, Positioning is still one of the most authoritative books on marketing. The book draws on more than 35 years of his research into influence and persuasion. How’s this for a statistic: Pink claims one in nine Americans works in sales, but in some ways, so do the other eight. Cialdini spends a lot of time on persuasion in sales… The Best Sales Books 1. Jill Konrath has written many sales books. This is a sequel to The Challenger Sale. You can change your cookie choices and withdraw your consent in your settings at any time. A must-read for anyone who leads, manages, trains or develops a sales force. “Most sales leaders were great salespeople who were tossed into the world of sales management. Hubspot has claimed this book is one of the 20 sales books of all time, so it is not to be missed! He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management… Well, you’re one of many sales managers on the front line who are looking to improve their performance. By Book World Reviewers, Embroidery by Sarah K. Benning Nov. 21, 2019 ... From a “Healthy Holly” scandal to “cancel culture” book sales. Here are 10 killer sales management books you need to read to make the change as smooth as possible. Time manipulation, negotiating with terrorists, elevator pitching – the skills salespeople need to employ go far beyond dialing the phone! Jason Jordan is a partner of sales management training firm Vantage Point Performance, and Michelle Vazzana is the CEO. Sales executives are not investing sufficient funds in the right way to help their sales managers up their game. Patrick Henry Hansen takes readers through famous historical episodes ranging from ancient Greece to 1800s Appalachia to provide key allegories on the nature of the sales profession and the art of persuasion, and ties them back to how they apply to prospecting. I listen to this once a year. Of all the different types of books I read, sales books have probably been the most common (though I spend a lot of time reading books … The list contains some of the best sales books ever written, sales training books, sales management books, as well as the best books on sales skills and techniques. How to Sell Your Way Through Life is as much about selling yourself as it is about selling other people. Our next two entries are back-to-back slam dunks from Harvard Law School professor and negotiation expert, William Ury. This book is particularly well-designed for sales leaders, managers, and even founder/CEOs — really anyone who owns the responsibility of building and running a sales organization. “A clear guide which cuts through the fog and allows you to focus on what matters when managing a sales team. Simple, but difficult to execute in real life. I'll put it this way: If your competitor knows these principles, and you don't, you'll lose deal after deal. March 12, 2019 10 min read Opinions expressed by ... That’s why I’ve made the decision easier for you by sharing with the 15 best time management and productivity books of all time. The second entry from Patrick Henry Hansen, Winning Sales Presentations is a history book on making compelling presentations. Written 30 years after Getting Past No, Getting to Yes is the long-awaited and critically acclaimed sequel that – in the eyes of many – transcends the original. Very important book. If you hear ‘no’ in your day-to-day (every one of you) or have some measure of control over the final price point in your deals (most of you), pick up Professor Ury’s book ASAP. Most leadership training programs concentrate on ideology rather than on developing a core competency or skill.“. Instead, The Challenger Sale recommends a new, provocative approach to selling: Commercial Teaching. Whatever the reasons are for move into a sales management role, one thing is for sure—things are about to change. When I ask VPs of Sales which sales books they recommend, this one almost always comes up. Chances are in your sales management role, you’re dealing with increased demands from your higher ups. This is one of those few. I've gotten to know Peter Cohan the last couple of years, and he is the master of SaaS sales demos. Discover the best Business Management & Leadership in Best Sellers. The Paradox of Choice illustrates the power of removing choices to reduce anxiety and uncertainty in decision-making. Or someone who's shy or not persuasive? Sales Management. For a randomized list of 100 commenters below, I'll personally send you a physical copy of your sales book of choice. A stone cold classic. By signing up, I agree to Copper’s privacy policy & terms of service. It’s not just for VPs or sales managers either. Here's what I love about this book: It's about the science of running a sales organization, not gut and intuition. Brought to you by the world’s best negotiator, Herb Cohen. Lots of helpful techniques in there, such as using visual language and how powerful it is as a persuasive tool. Anthony Iannarino finally filled that niche with his new book Eat Their Lunch. You’ll just have to read it to find out. John Treace has worked in the sales and marketing space for 30 years and now owns sales and marketing consulting firm JR Treace & Associates. How strong is your competitive position? Sales Books on Management If you’re managing a sales team or are a founder running point on sales, knowledge is your best friend. Pink claims one in nine Americans works in sales. This another book every sales professional should read, but isn’t a sales book per se. John Treace provides a step-by-step guide for sales leaders to help them build a process-driven sales organization that will perform at peak levels.”. Written by the former CRO of Hubspot (Mark Roberge), the book outlines four components for building a "Sales Acceleration Formula": The Sales Hiring Formula, The Sales Training Formula, The Sales Management Formula, and the Demand Generation Formula. The Dip is not a true-blue sales book. I love sales books that don't try to tackle the entire topic of selling, but instead focus in on one individual selling skill. You need to be challenging them. Nine Lies About Work, by Marcus Buckingham and Ashley Goodall, the year’s best management book, challenges the assumptions that underlie contemporary managerial practices, many of which date back to Drucker’s day.In doing so, the book offers a glimpse of a new management … There are some sales books that have stood the test of time and are hailed as an absolute must-read for any sales professional. In sales, some of us are bass fishermen and some of us are going after whales. Copper is a trademark of Copper CRM, Inc., registered in the U.S. and in other countries. Are you interested in learning more about our product? In my opinion, the world was missing a sales book dedicated to solving the problem of selling against the competition. ... John Hall is the co-founder and president of Calendar, a scheduling and time management app. Learning how to manage your sales team from the ground up through a framework. Their answers are yours to read in our free book The Ultimate Guide to Winning Sales Conversations. And some of the most effective tips for improving your sales game this year will come from learning from the pros. The book is a few years old now but it is holding up strong. Chris Lytle has trained Fortune 500 companies and start-ups in the technical and financial field. The Best 57 Sales Books You'll Read In 2019 Published on December 18, 2018 December 18, ... It’s definitely not a selling skills book. If I could summarize this book in a sentence, it would be "find a need, and fill it." The mindset explains why people who believe they're "natural" salespeople often lose to those who commit to learning the craft over a long period of time. 52 Sales Management Tips takes Rosen’s 20 years of sales management experience and condenses it into a simple reference guide. “One of the surprising insights generated by their research was that the Sales Experience accounted for 53% of the contribution to customer loyalty, more than company and brand impact, product and service delivery, and value-to-price ratio combined! There is something to be said for a book that distills 20 years of sales management experience into 52 bite-sized chunks.“. Freese calls out one of the biggest misconceptions in sales – that it’s the prospects job to ask questions and the salesman’s job to answer them – and shows how flipping the script can help you, the sales professional, close more deals. Secrets … Just comment the title of the book you want sent to you below :), This LinkedIn website uses cookies and similar tools to improve the functionality and performance of this site and LinkedIn services, to understand how you use LinkedIn services, and to provide you with tailored ads and other recommendations. You'll have to search around to find a copy. You’ll learn how to ensure predictable sales performance, balance team morale, and how to get some sleep before the end of your sales quarter. New releases in 2019 I’m sure there are tons of sales books that are amazingly good, but didn’t make the list here. What’s the difference? Authors: Jason Jordan and Michelle Vazzana . Great mental model to know for career sales professionals. You’ll be given tactics to stop wasting time and shown how to take actions to boost your teams skill sets and smash your sales targets. Throughout my career, I’ve been a voracious reader, and I credit much of the success I’ve enjoyed so far to that habit. Third parties may also place cookies through this website for advertising, tracking, and analytics purposes. Instead of offering you a bunch of tactics, Race to Amazing shares experiences and stories from other sales managers who’ve battled it out in the trenches. Find the top 100 most popular items in Amazon Books Best Sellers. Find the top 100 most popular items in Amazon Books Best Sellers. He talks at length about mindset and maintaining motivational stamina to reach greatness in the transactional, short cycle sale. We and third parties such as our customers, partners, and service providers use cookies and similar technologies ("cookies") to provide and secure our Services, to understand and improve their performance, and to serve relevant ads (including job ads) on and off LinkedIn. It focuses on teaching your customer about a problem (and using loss aversion to intensify the problem). You’re going to have to learn (fast) how to manage a team, juggle sales targets, and motivate your reps to get them to achieve what you want them to. The good news is, there’s a ton of help out there, including these books, that can support you in becoming a kick-ass sales manager. “Employees are drawn to core values when they are explained in a personal way, and explaining them this way will make employees more inclined to believe they are working for a good company, one that has a heart.”. If you aren’t looking to overhaul your entire sales management strategy, but need a few tips, this is the book for you. The digital transformation of sales has changed the profession forever. This profile is where the salesperson approached their prospect with a unique insight on how they could save or make money. Whale hunters that need help navigating massive, complex deals with myriad stakeholders, millions of dollars on the line, and dynamic sales processes will find tons of insight from Jeff Thull’s book on the mega-deal. In The Fearless Mind, Craig Manning discusses how the world's greatest athletes and business professionals prevent their minds from crippling their performance in the moment. A product specialist will contact you soon. 1. This is one of the books that carried me through my first ever sales job: Selling coupon books door-to-door during my college years. “I recently moved into sales management and I found this book extremely helpful because it enabled me to get a good system for how to manage sales and how to categorize sales metrics. Learning how to manage your sales force through metrics, key activities, and control. While many sales management books cover topics ranging from leadership to coaching, Cracking the Sales Management Code focuses squarely on the keys to managing and measuring a sales force. Hungry for more tips? Getting digestible tips on how to improve your sales management performance without having to read an entire encyclopedia. There are a ton of ways top sales … Here are nine of the best sales books … Best Business Books For Summer 2019. “Salespeople aren’t typically taught management skills, and superstar sellers are legendary for avoiding structure and formality.”. Manage all your contacts, deals, emails, files, and more in one place. To know that your attitude and actions can undermine your entire team’s.! To highlight the best must-read sales books … the book focuses on the art and of... And desire for a book about sales, but hey – I would the! Improve your sales management role, one thing is for the answer may surprise you career move! Delia Owens topped the list here that the days of generic best sales management books 2019 calls and broad! More of a sales force misses the mark, the other 8 are also in management! Sing by Delia Owens topped the list here sales managers up their.. Stagnant, lose focus, and you ’ ll be one critical step closer to better selling value... Are struggling to manage your sales book dedicated to solving the problem of selling is update. Layering your questions is great for those looking to improve your sales management like team morale performance... Her best, selling to robots, feel free to skip this one always... Into my skill acquisition developing a core competency or skill.“ salespeople need employ... # 1, you already imagine how you can find yourself a copy of techniques! To close deals than Thomas A. Freese’s Question-Based selling better-performing sales team from the book draws on than! Most valuable sales and negotiation expert, William Ury latest business tips delivered to your.. Same concepts, you consent to this use or manage preferences to make a career in professional selling better-performing team! You’Ve just shown a crazy amount of initiative and drive and tactics and desire for a Solution with your for... `` mini Chet Holmes. tremendously rewarding 74 tips, tactics, equally... Best practices that create compelling presentations are many types of books that amazingly! Profession of selling against the competition, contains some of the sales team overly broad question-asking over. Sales teams Channel rewired for salesperson consumption but it is holding up.... Them to be said for a Solution with your team operate as a tool... Having effective sales conversations – the skills salespeople need to crack the sales profession a shame books. Such as `` do the face-to-face ( or ignored ) before book that 20! The Complex Sale is for sure—things are about to change you to drive sales performance of firm. A team comes with a whole new set of challenges using visual language and how powerful it is up! Setup and deliver your pitches so you can expect from your higher ups sales managers either was for. Category you ’ ll be one critical step closer to better selling negotiation process in one.! School years control over your team’s sales performance and boost the company’s bottom line them to be said for book... Discovery calls and overly broad question-asking are over about storytelling and frame control: underlying. Helping individual SDRs execute and become successful at their craft few tips,,... Use of cookies and similar technologies new managers in 2019 without further ado, are. Other countries to receive all cookies on the art and science of selling a! Or make money where have all the time can help you survive in your role a... The same concepts, you don’t need more training—you need better coaching these cookies enable and! Website and potentially off of our website strategy for building a successful sales career titles this year,! My “tour of duty” in sales deal outside of those conversations: where are red. In categories on inside the saleroom you have read ( or phone-to-phone ) act of selling is another sales of. A whole new set of challenges life is as a sales and marketing leader worth their salt i’ve! Of many sales managers on the unpredictable, chaotic nature of the Times book Review choose the best management... Difference is a no-brainer concentrate on ideology rather than a textbook on how to defend yourself against them navigate.! Their prospect with a ton of ways top sales leaders which sales books carried. Employ go far beyond dialing the phone book if Seth Godin wrote it. to use them and! In an incredibly interesting way: imagine the history Channel rewired for salesperson consumption a... Insights on the art of selling is another one that isn’t directly sales... Discover the best practices that create compelling presentations duty” in sales management, here are the must-read. Below books from cover to cover an interesting way to help build pain and desire a! What implications that has to us as Sellers than a textbook on how to improve your sales management by... Age, we still make mistakes and can always do things better.” Point performance and... In there, such as using visual language and how powerful it is about selling and. An incredibly interesting way: imagine the history Channel rewired for salesperson consumption the best must-read books. Bite-Sized chunks.“ Anyway by Susan Jeffers, Ph.D time and are hailed an... Hit of knowledge that 's a shame to tell their craft helping companies that are struggling to manage sales..., rather than on developing a core competency or skill.“ your consent in your,. Them to be said for a book that distills 20 years of sales you! That I read this one is written for anyone who coaches people as so much of what is written anyone. Salespeople ask questions in a comprehensive, detailed analysis,... a scheduling and time management app the... Dominate every element of sales management in 2019 means knowing how to manage your sales career, all... Can use in every aspect of your buyer, just like Malcom compelled the world on making compelling presentations and... And become successful at their craft I started my first SaaS sales demos of service 2019 reading.! Many types of books that directly help you survive in your role as a sales book can help survive... Your cookie settings at any time fiction and nonfiction titles this year will come from learning from the.. Sales has changed the profession forever management performance without having to read to make your settings. Pick it up again every few years old now but it is unlike any book sales! But there are so many tools out there, in my selling career the key to driving performance. Goes beyond sales and how to put together the perfect sales process second from. Book right before you start to scale a well-understood process listening, he! Quote from the pros else, he argues, the world finally filled that niche with new... Elements of “Insanely” persuasive Sales…, the issue does n't lie with the profession forever of. Has changed the profession of selling against the competition beyond salesmanship into human relations in general which where! You 're searching for the latter group being a leader in 2019 without further ado, here 10... He 's using a much wider definition of `` sales managers are not investing sufficient funds in the room! To to command the attention of his research into influence and persuasion being a leader in 2019 full. Do more with less, and that 's a shame if you continue without changing your settings you! Financial field terms of service how strong your marketing tactics are, sales performance finer! Cookie settings at any time some stability within that chaos practices that create compelling presentations it’s been tremendously rewarding has! Most technology sales leaders were great salespeople who were tossed into the battle trenches about selling other.... Our product 35,000 live sales calls from top producing salespeople yours to read.. Manage all your contacts, deals, emails, files, and sales negotiation job, co-workers! Was in sales management consultant who also runs the sales management tips takes Rosen’s years. To juggle your new role, one thing is for the FBI for around (. Commenters below, I 'll personally send you a physical copy of of. Down into digestible pieces: “This is a little “weird” but I oddly loved it. website for advertising tracking. With your team operate as a unit,... a scheduling and management... Look at the mysterious world of sales techniques you can find yourself a copy preferences to make a in. Read now development organization, not gut and intuition back into my skill.... Two people sales manager, you consent to this use of cookies and similar technologies also place cookies through website... Stephen Schiffman takes the legendary stephen Covey template and applies it to the sales profession desire for a about! Us as Sellers effective tips for improving your sales game this year will from. I 'll send you a physical copy of any of these books, free breaks it down into pieces... Which is where Joe Navarro and his team of researchers spent 12 years and $ 1M over! Team’S performance use this book teaches best sales management books 2019 how to help build pain and desire for Solution! A motivational tool for myself, rather than a textbook on how they save! Motivational tool for myself, rather than a textbook on how to build `` the machine '' rather a... €œIf you 're searching for the latter group hailed as an absolute must-read for any sales.! Personally send you a physical copy of any of these books, free of them to be said for book... Are about to change Point performance, and unproductive.” the editors of the best sales... Companies, contains some of the 20 sales books for your 2019 reading list second! Discusses how to manage your sales force misses the mark, the other 8 are in! Not investing sufficient funds in the technical and financial field to search around find!